Bajaj Allianz Life Insurance launches multilingual website in six Indian regional languages

The life insurer, Bajaj Allianz, has established its official website in six regional languages. The program aligns with the company’s mission to make life insurance easy for everyone and promote insurance awareness across the country. Customers can now read and learn in Hindi, Marathi, Tamil, Kannada, Bengali and Malayalam about life insurance benefits as well as company goods and services.

Chandramohan Mehra, Marketing Manager, Bajaj Allianz Life Insurance, said: Nine out of ten new Internet users would be non-English speaking users over the next two years. Vernacularization is one of our key areas of focus in the context of simplifying pre- and post-purchase insurance, and meeting our clients’ long-term protection and investment needs in the Indian language with which they are most comfortable.

To make insurance and educational ideas more understandable, Bajaj Allianz has implemented a number of educational projects. Aiyyo Shraddha, a well-known influencer, and the company previously worked together to launch a series of social media movies under the title “Life Goal Mantras”.

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