Canara HSBC Life Insurance launches new digital campaign with Jitendra Kumar

Canara HSBC Life Insurance has announced the launch of a digital product campaign with Jitendra Kumar, a popular content creator on various OTT platforms and web series. The digital video series aims to raise awareness of the guaranteed benefits of life insurance to ensure the financial security of the insured and their family.

In typical Jitendra Kumar style, tapping into an ordinary man’s deepest consumer need for a guarantee in everything, he plays the role of “Guarantee Kumar” – a person who seeks a guarantee in everything. The campaign includes 6 short videos to be aired at regular intervals with various campaign creatives scheduled for special days starting from the festive week of Diwali.

With the launch of this campaign, the brand aims to raise awareness about the various benefits of iSelect Guaranteed Future – its life insurance and savings plan that offers guaranteed maturity benefits as well as life cover.

Anuj Mathur

Anuj Mathur, MD and CEO, Canara HSBC Life Insurance, said, “Life insurance is a broad category and offers many innovative products that benefit customers at different stages of their lives. At Canara HSBC Life Insurance, we are aware of our responsibility to offer innovative solutions and to inform customers about the solutions that are best for them. Our goal is to help clients choose their investment options wisely. iSelect Guaranteed Future is a competitive product that offers protection, guaranteed returns that help plan the crucial stages of life.

Rishi Mathur
Rishi Mathur

Rishi Mathur, Chief Digital and Strategy Officer, Canara HSBC Life Insuranceadded “Canara HSBC Life Insurance is committed not only to delivering excellence in its products, but also to spearheading general insurance education and awareness. We are confident that our partnership with Jitendra Kumar, supported by digital-first delivery, will resonate with our target audiences. Generally, we make a lot of promises in life, however, fulfilling each of them becomes difficult with increasing responsibilities. With iSelect Guaranteed Future, policyholders have the opportunity to achieve their lifetime goals with a guarantee.

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