CANARA HSBC OBC Life Insurance launches second season of Depend on Insurance ‘with the theme of Life Lessons from Battlefield with Major (Retired) Gaurav Arya

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Post the smash hit of award-winning digital campaign – Depend on Insurance based on “Life Lessons from Cricket” with cricketer ace Sanjay Manjrekar, Canara HSBC OBC Life Insurance offered the second season – “Life Lessons from the Battlefield”, reiterating the importance of life insurance and its importance in any unfortunate situation.

In these difficult and uncertain times, reliable solutions and protective guarantees such as life insurance are essential. The theme of the second season “Life lessons from the battlefield” highlights how Canara HSBC OBC Life Insurance has been the reliable partner with the trust of 4.7 million customers and establishes the link between the battlefield and insurance -life while providing the impetus that trust, reliability and reliability are all of paramount importance in either case.

The “Life Lessons from Battlefield” campaign is a compilation of interesting stories about unsung superheroes on the battlefield; the trusted and reliable people who saved the day for the country and how the fate of many was often in the hands of the most trusted few.

The first episode of Life Lessons from the Battlefield features the story of Param Vir Chakra’s first recipient, Major Somnath Sharma. Surrounded by enemy Lakshkar tribes on 3 sides, Major Somnath Sharma found himself with his men 7 to 1, but withdrawing meant allowing the enemy access to the crucial airstrip of Srinagar and Kashmir in general.

The second episode tells the story of the Battle of Black Rock and Captain Neikezhakuo Kenguruse, MVC (P). At a height of 16,000 feet and a freezing temperature of -10 degrees Celsius, Captain Kenguruse took off his boots and, barefoot, climbed the cliff while carrying a rocket launcher with him. He was martyred but was determined to claim the Indian flag on the cliff.

The story of Second Lieutenant Arun Khetarpal of the Battle of Basantar was presented in the third episode of the campaign. Khetarpal destroyed 10 Pakistani tanks with only 2 and did not withdraw even after being seriously injured. Second Lieutenant Arun Khetarpal kept his promise to save the country and fought with all his might.

The fourth episode is dedicated to Operation Meghdoot in 1984, a battle on the Siachen Glacier. Even the freezing cold could not cool the minds of the brave Indian soldiers. In honor of Naib Subedar Bana Singh, the post that our heroes have conquered with their absolute courage is now called “The Bana Top”.

The fifth episode will be released on September 28, 2021, which is again a magnificent story of an Indian soldier beautifully performed by Major Gaurav Arya from another battlefield. These stories remain unknown until someone brings them along with a message of what all of our heroes have gone through in an effort to protect our nation.

Each of these inspiring stories showcases the determination, courage and valor of our loyal soldiers. Stories reveal difficult situations when these reliable soldiers emerged victorious from bleak situations.

The series of 5 Patriotic Stories will be promoted via TV channels, radio and social media and simultaneously an engaging competition will also be held for the target audience throughout the campaign. The campaign will run through mid-October, spreading patriotic passion with some of the best stories in Indian battle history.

Expressing his perspective on the second season of the campaign, Mr. Anuj Mathur, MD and CEO of Canara HSBC OBC Life Insurance, said: The message on the importance of reliability in times of uncertainty. And this year, we are proud to carry the same message through the incredible stories of the brave hearts of India – those reliable soldiers who have faced all obstacles to ensure a secure future for us. Life Lessons from the Battlefield is our tribute to the heroes of our nation on the occasion of India’s 75th Independence Day ”.

Sharing her thoughts on the campaign, Ms. Tarannum Hasib, Director of Distribution, Canara HSBC OBC Life Insurance, said: “The past year has shown us that difficult times can arise out of nowhere and catch us totally by surprise. More and more people are looking for reliable solutions; those that keep them safe and offer a guarantee of protection. Our campaign reiterates that insurance is the most reliable solution in the most difficult times and that Canara HSBC OBC Life Insurance is the reliable insurance company that has delivered on its promises to over 4.7 million customers. We firmly believe that there are many lessons to be learned from the battlefield, one of which is the importance of reliability. But more importantly, it is with great pride that we present some of the most heroic moments in our country’s military history.

Commenting on the concept of the campaign, Ms Parul Ohri, Editor-in-Chief of Momspresso, said: “The life lessons of the battlefield bring out stories that every Indian should know and appreciate. Major Arya (retired) is a skilled storyteller and his own experience as a man in the military has helped us present the correct perspective of the realities on the ground at the front lines. The stories emphasize having a reliable life insurance company that guarantees protection is a must. It was also important for us to ensure that the battlefield stories of these valiant soldiers remained the focus of the series, using the carefully crafted graphics and animation to support the storytelling ”.
Commenting on the Campaign Major Gaurav Arya (Retd.) – “I am so happy to lead a campaign that recognizes some of our country’s true heroes, stories every Indian should know and celebrate, and I am very proud to be able to share them with you. I have learned so much from my own experiences in the military and also from the stories of these valiant heroes and I truly believe that there are valuable lessons to be learned from the battlefield, as well as from everyone’s life. days. Under completely unpredictable conditions, influenced by factors mostly beyond your control, things cannot always go as planned, so you have to be prepared to get out of tough situations. you need someone reliable by your side Reliability – this is my most important lesson in Battlefield life.

“#Depend On Insurance – Season 2” teaser web links

Facebook -https: //fb.watch/7nseT6Vn7O/
Instagram – https://www.instagram.com/p/CSjgfbFhQ7M/
Twitter – https://twitter.com/i/status/1426524881080881157
Linkedin – https://www.linkedin.com/posts/canara-hsbc-oriental-bank-of-commerce-life-insurance-company_dependoninsurance-independenceday-heroicstories-activity-6832287994997731328-ae8e
Youtube – https://youtu.be/F3XKTta5PXI

Depend on Insurance – Season 2, Episode 1

Youtube: https://youtu.be/PtoM9b7o660
Facebook: https://fb.watch/7tOnfGLe2z/
Instagram: https://www.instagram.com/p/CSwH7VAlvFE/
Twitter: https://twitter.com/CanaraHSBCOBCLI/status/1428268498493476866
Linkedin: https://www.linkedin.com/feed/update/urn:li:activity:6834032481671401472

DependOnInsurance – Season 2, Episode 2

Facebook – https://fb.watch/7IdU0k2jnC/
Instagram – https://www.instagram.com/p/CTG661Yly4f/
Twitter – https://twitter.com/CanaraHSBCOBCLI/status/1431512926880366595/photo/1
Linkedin – https://www.linkedin.com/feed/update/urn:li:activity:6837282887771975680
Youtube – https://www.youtube.com/watch?v=rnliiiRIjGU&t=37s

Depend on Insurance – Season 2, Episode 3

Facebook – https://fb.watch/7U6IzPWkzh/
Instagram – https://www.instagram.com/p/CTjOaqPFCVT/
Twitter – https://twitter.com/CanaraHSBCOBCLI/status/1435498873074511876/photo/1
Linkedin – https://www.linkedin.com/feed/update/urn:li:activity:6841265895856312321
Youtube – https://www.youtube.com/watch?v=7nmGt5BZ1vY

Depend on Insurance – Season 2, Episode 4

Facebook – https://fb.watch/85jOxgK6rl/
Instagram – https://www.instagram.com/p/CT8-oJWFYP3/
Twitter – https://twitter.com/CanaraHSBCOBCLI/status/1439129627557986305
Linkedin – https://www.linkedin.com/feed/update/urn:li:activity:6844899593923166209
Youtube – https://www.youtube.com/watch?v=Wz3nBmb0PSY

Canara HSBC Oriental Bank of Commerce Life Assurance Company Limited

Founded in 2008, Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited is a joint venture between Canara Bank (51%), HSBC Insurance (Asia Pacific) Holdings Limited (26%) and Punjab National Bank (23%). The company brings together the confidence and market knowledge of two major public sector banks in India, namely Canara Bank and Punjab National Bank, combined with HSBC’s global insurance expertise. Based in Gurugram, the company has branches in India.

The company sells and serves its customers through a well-diversified partner bank branch. With a well-established distribution network in Tier 1, 2 and 3 markets combined with next-generation technological service avenues, the company is committed to serving its customers according to their preferences and needs. The company has an extensive portfolio of insurance products and solutions, tailored to the specific needs of various clients. The Company offers various products in the individual and collective space including life, health, online term plans, retirement solutions, credit life insurance and employee benefits. The main objective of the company while offering products is to ensure that the needs of customers are met throughout their life cycle – child rearing, family protection, long term savings and retirement all. guaranteeing good value for money.

Brand Connection Initiative


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