livi bank launches insurance plan for Hong Kong customers
livi bank, Hong Kong’s leading lifestyle-focused virtual bank, today launches a simple and easy-to-apply 3-year savings insurance plan that offers guaranteed rates of return designed to meet the financial needs of customers at their different stages of life.
Getting the savings insurance plan only takes a few clicks with the simple and user-friendly interface of the livi app. Customers can skip the usual cumbersome application documentation and request the plan instantly anytime. With unique bonuses ranging from CNY/HK$10,000 to CNY/HK$500,000, each client can comfortably tailor their savings strategy to their individual needs. The plan is underwritten by BOC Group Life Assurance Company Limited, a subsidiary of livi’s largest shareholder, BOC Hong Kong.
The savings insurance plan is launched with an exclusive limited offer for livi customers, where they can earn an impressive annualized guaranteed rate of return of up to 2.48% for HK dollar denominated plans and 3.18% for plans denominated in renminbi*. The exclusive launch of the limited offer will begin on May 2.
Livi Product Manager Carol Hung mentioned“Our launch of the Savings Insurance Plan represents livi’s first step in offering insurance in support of our clients’ savings goals. We believe that insurance doesn’t have to be complex. , and with our carefully crafted customer journey, we are excited to bring the simple, seamless and trusted livi customer experience to the local insurance market with BOC Life.
The partnership with BOC Life underscores livi’s strategy of leveraging its shareholder ecosystem to enrich the customer experience.
Ngai Chi Wai, Chief Marketing Officer of BOC Life, said, “At BOC Vie, we are committed to being the life partner of our customers and we strive to provide them with professional and quality life insurance services and solutions. We are delighted to deliver such a brand promise as part of the partnership with livi through the launch of the 3-year savings insurance plan to help customers achieve their aspirations.
BOC Vie’s solid financial strength has been confirmed by international rating agencies, including the financial strength rating of “A” by Standard & Poor’s and “A1” by Moody’s Investors Service.
“We are delighted to be able to reward our customers with the opportunity to benefit from the exclusive introductory offer. Our goal is always to help our clients in Hong Kong create their wealth in a simple way, while helping them enjoy the highlights of their lives. We will soon be offering other insurance products to our customers,” carol hung concluded.