Transamerica transforms annuity and life insurance solutions with the addition of Liza Tyler and Andrew DeMarco

BALTIMORE, May 3, 2022 /PRNewswire/ — Transamerica announces that Lisa Tyler was appointed head of annuity solutions and Andrew DeMarco as Head of Life Solutions for the company’s Individual Solutions division. This new leadership structure is part of Transamerica’s commitment to a broad and resilient life insurance and annuity product line, driving growth within a framework of risk management and capital efficiency. They will drive improvements to the customer experience, including robust digital capabilities both before and after the sale, product design, IT integration and customer-centric operations. These new positions fall under Jamie OhlPresident of Transamerica’s Individual Solutions Division, which provides individual insurance and investment solutions to clients across the United States

At Transamerica, Ms. Tyler will be responsible for the end-to-end life cycle of the entire individual annuity portfolio – from product design, competitive analysis, financial viability, pricing and risk – to product development, launch and growth management. She has experience leading teams specializing in the modernization and distribution of annuity products and investment portfolios, as well as responsive and fast-paced product reconfigurations.

“Liza is known for creating and implementing innovative strategies that will drive growth, giving us a competitive edge while strengthening our financial and operational performance,” Ms. Ohl said. “His strategic vision will deliver relevant and meaningful solutions that will meet our customers’ needs and drive growth for Transamerica.”

Lisa Tyler brings over 25 years of industry experience leading annuity and asset management teams, managing institutional businesses, modernizing solutions, expanding distribution and creation of new products. She most recently held the position of Head of Variable Annuities and Managing Director of CREF at TIAA and has held senior management positions in major companies in the sector. Ms. Tyler earned a Bachelor of Arts from the University of Minnesota. She holds Series 6, 63 and 26 securities registrations and is licensed in life and health insurance.

Andrew DeMarco strategically manage the end-to-end lifecycle of Transamerica’s entire life insurance product portfolio, which includes building a long-term product roadmap and new product development . He will focus on re-engineering and expanding the product portfolio into new market segments and will be responsible for the transformation and successful implementation of new strategies to support Transamerica’s life insurance business.

“For our life insurance solutions, Andrew is uniquely positioned to drive product innovation,” Ms. Ohl said. “He has extensive experience in successfully launching, administering and managing new products in traditional insurer and wholesaler environments. His technical skills, coupled with strong business acumen and customer focus, the make them ideal for this new role.”

Mr. DeMarco has over 18 years of experience in the life insurance industry, most recently leading life insurance strategies for Equitable. Mr. DeMarco received a Bachelor of Arts from Bowdoin College and holds Series 6, 63 and 26 and CLU title registrations® and CHFC® American College designations.

“Over the past year, Transamerica has made a number of investments in its new leadership structure, proving that we are a magnet for top talent in the financial services industry,” added Ms. Ohl.

About Transamerica
With a history that dates back more than 100 years, Transamerica is recognized as a leading provider of life insurance, retirement and investment solutions, serving millions of customers around the world. United States. Recognizing the need for health and wellness at the height of active life, Transamerica’s dedicated professionals strive to help people take the steps necessary to live better lives today so they can less worry about tomorrow. Transamerica serves nearly every customer segment, offering a wide range of quality life insurance and investment products, individual and group retirement plans, and asset management services. In 2021, Transamerica delivered on its promises to customers by paying more than $52 billion in insurance, pension and annuity claims and benefits, including reimbursement of annuity premiums paid by the client. Transamerica’s head office is located at Baltimore, Marylandwith other major operations in Cedar Rapids, Iowa and Denver, Colorado. Transamerica is part of the Aegon group of companies. Situated at the Netherlands, Aegon is a diversified financial services group focused on providing investment, protection and retirement solutions. For the whole of 2021, Aegon managed more than $1.1 trillion in income-generating investments. For more information, visit

Media inquiries:

[email protected]

Erin Yang
(303) 383-5295

Julie Quinlan
(303) 383-5923

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